Cracking The Code: Q&A with Dean Bellas of Rep The Code Streetwear

Members of the Hip Hop community have always had a strong devotion to the place of their formative years. Whether it’s KRS-One shouting out the “South Bronx”, 2PAC & Dr. Dre expressing their “California Love”, or Ludacris showing his southern hospitality with “Welcome To Atlanta”, Hip Hoppers savor the chance to honor their hometowns. Thanks to New York’s Dean Bellas, people across the country can now represent their cities and towns through his streetwear fashion brand Rep The Code.

After just two years in existence, Rep The Code’s area code featured snapbacks and tees have gotten co-signs from Justin Timberlake, 50 Cent, Wyclef Jean, Machine Gun Kelly, Royce Da 5’9″, and Young Guru. Just last month, the RTC hoodie was included in the MTV Video Music Awards’ official “swag bag” handed out at the event. Despite the well-received hype, Bellas does not want his customers to just wear his apparel, but he also…